Involvement in the economy as a whole and the real estate market in 2015, the Chinese furniture industry experienced a cold test, the development speed and level of slow, shuffle into the depth. Is concomitant with the reshuffle, Internet +, the upgrading of consumption, the impact of the international market, and challenges, whether household industry in the future will be heading for? On November 29,, at the annual meeting of the China association of building decoration materials branch authority reporters got three aspects analysis.

Internet + home a float subsequently new breakthrough

As Internet + into national development strategies, each industry to the Internet for the new development opportunity for development, throughout the home industry, especially performance in 2015.
From "millet home lighting decoration industry" Internet + wars, to the traditional east yi risheng launch of domestic outfit company "speed super home"; From traditional furniture store not participate in double 11 electric business promotion, to online launch its linkage O2O marketing; Focus from offline stores, products and services of household enterprises to realize the online interactive network marketing, Internet + has profound and long-term influence the development of the whole household industry.

As Internet + to living in the deep influence of the industry, more and more companies looking for new breakthrough and FaZhanDian household, injected new impetus to the development of industry. As secretary general of the China association of building decoration materials branch yue-fei wang in China will be the annual meeting of the association of building decoration material points, points out that Internet + will profoundly change the pattern of China's furniture industry, the future will be household enterprises online racing at the same time, the competition at the same time, according to oneself circumstance to seek breakthrough will be in front of all household enterprise problem.

Is green environmental protection furniture industry development trend

Household sector is the most closely relationship with the people's livelihood of industry in the national economy, the development of the industry influence directly into our homes. With the expectation of people for life environmental safety, household industry in 2015 a number of new standards issued and implemented in the near future or in brewing, on December 1, formal implementation of the "brick of pottery and porcelain" and "water-saving sanitary ware" marked the new standard, the new national standard will cover various fields of furniture industry.

Household industry as the downstream industry of the real estate industry, its "industrial chain length, breadth, enterprise level" features, has more stringent requirements for green environmental protection, but the reality is not optimistic, especially small and medium-sized household enterprises, their survival is at the expense of the environment, any talk about environmental protection?

In view of the national policy guidance and the whole industry development present situation, the enterprise itself is not only a household seeking the development of green environmental protection, with the help of the association of social forces are also at the same time. According to reporter understanding, China building decoration association materials branch will continue to carry out the "beautiful China" in 2016 lines of public welfare activities, green marketing, brand promotion activities in various cities and marketing docking, in order to through the efforts of society to promote the green environmental protection in the whole household industry upgrade.

To expand the international market Take the international stage

As the economic globalization process is accelerated, many foreign brands have entered the Chinese market, bullish on China's huge market of household consumption and development potential, at the same time, China's domestic household enterprises are also actively seek to go abroad, participate in international competition, expect broken "international household market" the bigger cake.

Once entering the international market, for home furnishings, standards for product quality, service, environmental protection will be more strict, and if is the identity of the individual to participate in the competition, is a single pole, competition is more heated. Because of this, China association of building decoration materials branch launched in 2015, "hundreds of trillions of enterprises" program, indicate the direction to the construction industry, household out. And will continue to deepen in 2016 to promote "hundreds of trillions of enterprises" plan, set "force" find out the way.

According to the reporter learned that, China association of building decoration materials branch has established contact with the Australian and New Zealand home institutions, for the Chinese household enterprises go abroad goalkeeper has more authoritative guidance and certification, to promote China's household enterprises towards the international market, promote the household industry upgrade.
In 2016, the China association of building decoration materials branch "five one" project:

1. To speed up the implementation of "hundreds of trillions of enterprises" program, is the key of the start to the 2016 work.

2. Prepare the China building materials household industry development report of 2015 edited, to establish the authority of industry.

3. The host China building materials furniture industry development conference in 2016, integration of industrial chain.

4. Carry out "the top 2015 China building decoration materials" evaluation to promote work, make industry benchmarking.

5. Continue to carry out green decoration material "beautiful China" public welfare activities, improve the influence.